Calling for Home Care

This PSA was made at the beginning of the pandemic to address the home care crisis in New York, gain the attention of legislators, and rally support for higher wages.

Client: New York Caring Majority

"We at Hand in Hand could not be more grateful for our collaboration with Chase on ‘Calling for Home Care.’ As an advocacy organization working to raise wages for home care workers, we use this PSA on a daily basis in lobby visits and community presentations. It has brought several legislators to tears. As of September 30th, our Fair Pay for Home Care legislation has 90 co-sponsors in the state legislature. It is in no small part due to the tremendous impact Chase's film has on decision-makers who see the film."

Julia Solow, Lead NY Caring Majority Organizer