Behind the Scenes with Loacker

I was asked to shoot behind the scenes footage for the Italian production of a Loacker commercial in New York City last May. I worked closely with the client and the lovely folks at the agency Dilemma Milano to capture what would later be turned into social media reels edited in Italy, but was allowed to edit together some of my favorite moments which you can see above.

The commercial was being directed by esteemed Italian director Federico Brugia and it was a joy to watch him work. His focus and passion were contagious.

You can see the final product of the commercial on Dilemma’s website.